Branding
Giving a personality, a face and a promise to customers is a critical challenge for any company promoting awareness about themselves, products or services.
From concept to real life project implementation, I have developed brand architecture for a wide variety of companies and organizations. With startups like Vicinity to seasoned organizations such as Salt Lake County, developing logos or fine tuning identity guidelines or creating brand books from scratch either as a solo artist or as the creative director is a talent I have a keen eye for and find most gratifying.
Putting words and images together that complement each other inciting a unique humanistic reaction or feeling is winning moment for my clients and myself.
The software product launch was on the most aggressive 6 month schedule. It was a complete overhaul of the product and creating a new version that was superior previous versions.
Marketing Director
2006 - 2007
Content
The art of writing or sourcing relevant copy and imagery, to continue a story or pitch that supports an overarching mission statement, to stir up product launch excitement, to ignite a social media campaign that goes viral, to solve a business problem through a presentation or video, is a disciplined task that takes a creative eye and ear along with research.
Orchestrating all of these components during a new product design, maintaining corporate ID and building laser-focused messages globally was extremely intense. The same level of integrity that was put into product development could be seen in the variety of content that garnered record breaking sales. It was the most monumental collaborative team effort I have ever been a part of and where I learned the most. A huge historical success!
w/ Salt Lake County Youth Services
Communications / PR Manager and Community Outreach
Nov 2010 - Present
Over the course of 8 years:
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I created a logo for Youth Services with service icons,
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redesigned an agency brochure,
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created display banners,
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table drape designs,
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assisted the creation of online banners,
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wrote content for digital social networking platforms,
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a liaison for a Mayor appointed youth focused board
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Schedule and speak on behalf of outreach efforts,
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Provide all photography
In addition, as part of the county communications team; coordinating and producing materials for 2 countywide Media Relations Days, assist in determining internal and external committees and their objectives, a key stakeholder and art direction for updating the county logo, provided direction for a new ID branding hierarchy and co-directed the new and current brand book for Salt Lake County.
Strategy
Having been mentored and trained by some of the best minds and marketers in Silicon Valley, conducting stakeholder meetings, setting metrics, analyzing data, facilitating SWOT sessions, developing and implementing production processes and bringing the right mix of tools and teams together has given me an marketing edge.
Experience in presentations including, marketing plans to global audiences, presented at several national conferences and holding executive management positions has help me hone leadership skills and the ability to convey strategic plans that will benefit any environment.
As a key stakeholder with county communications team
I offered branding strategy that would save budget in print, bring consistency to agency co-branding that was used for many years. I co-authored the creation of the county brand book and assisted with the development of the brand hierarchy that is used throughout Salt Lake County today.
branding book
I co-authored the creation of the county brand book and assisted with the development of the brand hierarchy that is used throughout Salt Lake County today.
Logo Changes
Carol Hendrycks
Marketing Communications Professional
Creative Connections
San Jose State University - BS
Have worked with:
Girl Scouts of Utah
Salt Lake County Youth Services
Onyx Graphics
Cylink Corporation
Vacinity
CBR Ad Agency
Plantronics
Borland
Cottonwood-Holladay Journal
Marketing communications focused on strategic planning, budget management, marketing, creative direction, corporate ID and brand architecture development, public/media relations, media buys, project management, social media content management, product development support, lead generation, campaign management serving: SMB, Fortune 500 companies for B2B and B2C, government agencies and nonprofit organizations. Influential for startups, new business development and outreach efforts for community awareness and fundraising
Creativity
I have been so fortunate to have attended a college and university that help me set into motion a lucrative career. Having some basic talent and skills, I was able to truly navigate my way to finding companies that allowed me to stretch my creative arms by taking my graphic design training and move it into creative services and management positions eventually following into advertising and marketing communications direction. It is remarkable to see how far my career has come and still exciting to see what’s around the corner. I’m still excited each day to do the very thing that I have enjoyed for my entire professional life. I’m always looking for opportunities that satisfy my creative drive and meet the needs of clients or audiences I serve.
